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Our President
An Important Message from the President of the WVPMA
The WVPMA President

Message from the President

Hello WVPMA & visitors,
I am honored to have been elected and to serve as the WVPMA President throughout this coming year. My journey to veterinary practice management has been unusual, and the WVPMA has been a key element in my confidence and success as a practice leader and administrator.

I started my journey at the University of Wisconsin – Madison as an Electrical Engineering major, and ended with a BS in Natural Science with all necessary requirements to enter the School of Veterinary Medicine. My path took a couple of unforeseen detours and in 1997 I joined the La Crosse Veterinary Clinic. I officially became the practice manager in 2003, joined the WVPMA, the VHMA, completed AAHA’s Veterinary Management Schools, graduated from the AAHA/Purdue University Veterinary Management Institute, and in 2007 achieved my Certified Veterinary Practice Manager certification.

Through years of managing and learning, the WVPMA has been invaluable in providing me with support, encouragement, and ideas from my peers. I remember how timid I felt attending my first meeting. I soon found that every meeting made me feel welcome, and made me feel that I was not alone in my questions and struggles to be a better manager and leader. The members were friendly, the leaders were fun and inspirational in their confidence and knowledge, and the speakers have been amazing (Carin Smith, Shawn McVey, Jackie Backman, etc.) I am proud to be a member of this remarkable organization, and I look forward to being a partner in its future.

A key element the WVPMA has helped teach me is that to be a happy, effective manager and leader, I must continue to embrace and balance my personal, as well as, professional life. When asked by this year’s convention speaker from Patterson Veterinary University “What are the 5 most important parts of your life?”, I had no trouble coming up with my family, my faith, my health, travel, and helping others! I am blessed to share my life with my loving husband of 25 years (Dennis), my amazing 15-year-old son (Alex), our two dogs (Misty & Duncan), our two cats (KoKo & Sissy), our two horses (Cocoa & Big), our two goats (Lincoln & Spots), and our five adorable laying hens.

So, that is a little about me... now I want to get to know you! Please come and join me and the other WVPMA members at our next meeting, and if you have questions in the meantime, please don’t hesitate to contact me by phone or email. This is going to be a fabulous year at the WVPMA!

Kindest Regards,

Julie Rodenberg, CVPM
La Crosse Veterinary Clinic - Hospital Administrator
WVPMA – President

(608) 781-3466

Who Manages Your Practice?

As you well know, the rapid pace in which the veterinary profession is changing requires devoted attention to detail in order to succeed. Today's practice owner does not always have the time to maintain, promote and enhance the evolution of the practice. As a result, a practice manager is enlisted to take on the responsibility of managing the practice.

The position of veterinary practice manager is typically filled by promoting from within the practice or by hiring a qualified individual. This person will take on a variety of responsibilities from human resource management and organizational leadership to practice budgeting and financial management.

Veterinary Practice Managers